Ever been there? You’re at the gym with your towel, and after a few sets, sweat starts dripping down your face. Suddenly, you wonder: “Which side of my towel can I actually use for my face?” You start looking for the tag you’ve been using as a marker. Meanwhile, sweat is running into your eyes—uncomfortable—and instinctively, you just wipe your face with any part of the towel. Gross, especially considering that the average gym machine hosts around 2.5 million bacteria.

Alpha Aura is here to redefine fitness hygiene. Our products merge functionality, style, and sustainability. With clear color-coded zones, we make hygiene intuitive—for you and for those around you. So you can fully focus on what matters: your workout.