BRANDSTORY – THE IDEA

Once upon a time, there was a banker, a data specialist aka IT brain, and a marketing manager, depending on how you see it. Sounds like the start of a bad joke, right? But jokes aside…

Lazo spends a lot of time at the gym and always trains until the sweat is dripping. With his hygiene obsession, he faced the same struggle every session. Two towels in different colors or materials – it was exhausting. That’s when the idea struck: a towel with a built-in separation. 💡

But since Lazo prefers juggling numbers over visualizing concepts, it stayed just an idea. One relaxed evening, he shared it with Tina. She doesn’t break a sweat as easily, but she saw potential in his vision and sketched out a first design. It wasn’t exactly pretty – but it captured the essence of Lazo’s thought. Something to build on. Still, it remained just an idea, this time on “paper.” 😅

That’s when Dimi entered the scene. He was the third member of the team – and the one who set things in motion. The idea was so simple, it was actually brilliant. Dimi had the true “founder spirit” and brought it to life. 🤝

So we had the idea, the first visualization, and the courage to get started. But a product without a name? The next challenge had arrived. We knew the name had to radiate power while appealing to all age groups. Then one day, out of nowhere, came a call: “Alpha Aura.”

Everyone immediately loved Aura. Tina wasn’t sure about Alpha at first – it sounded a bit too masculine. But then she thought, “Hey, there are Alpha Females, too.” 💪

We also looked up the definition of Alpha, and for us, it stands for the beginning, leadership, and being number one – the first letter of the Greek alphabet and a symbol of strength, confidence, and new beginnings. Aura is meant to complement this: Aura = your presence, energy, and vibe. It’s about how you show up when you feel good and radiate confidence.

And now here we are. If you’re reading this, it means we did everything right. Welcome to Alpha Aura.